How a 1% churn can impact your ARR by 38% | ZapScale Webinar

As a SaaS business owner or executive, you understand the significance of customer retention. However, have you ever reflected on the substantial impact even a modest churn rate can have on your annual recurring revenue (ARR)?

In this webinar, Mausmi Ambastha (Co-Founder and COO, ZapScale) explores the compounding impact of a 1% churn on your ARR, illustrating its substantial influence on your net income. Using real-world examples, Mausmi highlights how even a slight increase in churn can result in a notable decline in revenue over time, discussing its potential adverse effects on your business's growth and expansion initiatives.

What Mausmi discussed:

✅ How to accurately calculate customer churn and revenue churn

✅ The importance of reaching a negative revenue churn

✅ How even a 1% reduction in churn can lead to a 38% bump in your ARR in just 3 years

Want to discusses further on the impact of churn on your business?

Connect with Mausmi Ambastha directly on LinkedIn