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Product Engagement Metrics
What are Product Engagement Metrics?
Product engagement metrics track how customers interact with your product, including logins, sessions, active users, feature usage, and time spent.
What To Track In Product Engagement Metrics
Logins
Count the number of times users punch in their digital ticket to your product.
Sessions
Measure the frequency and intensity of individual user jam sessions within a specific timeframe.
Active Users
Spot the movers and shakers who've grooved with your product recently.
Feature Usage
Tune into which features are the crowd favorites, getting the most applause and encore requests.
Time Spent
Track how long users linger in the front row, soaking up the sounds and sights of your product's performance.
Insights About Product Engagement Metrics
- Assess overall product engagement and user stickiness.
- Identify user segments with low engagement and target them with initiatives.
- Pinpoint areas of the product that users find most engaging.
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