Crafting Your Online Presence in Customer Success w/ Ashna Patel

Introduction

Mausmi Ambastha, Co-founder and COO of ZapScale hosts the Scale Tale podcast with special guest Ashna Patel, a project management expert renowned for her robust LinkedIn presence.

In this episode, they discussed the importance of building an online presence, the effective use of project management tools, and the importance of networking and collaboration.

About The Guest

Ashna Patel is a certified customer success leader with over 10 years of experience in various aspects of customer success including account management, leadership coaching, team building, and business scaling. She is the founder of CS Insider, a newsletter designed for individuals aiming to enter and excel as a first-time leader. Additionally, Ashna runs a book club, attends local meetups, and offers coaching services to those looking to elevate their CS skills and excel in their roles as first-time leaders.

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Key Takeaways

Let us see some helpful takeaways from this episode:

1. Using Trello For Content And Network Management

Ashna uses Trello extensively to manage her work and content.

She organizes her posts, tracks comments and interactions to generate new content ideas, and notes potential topics for future discussion.

Trello helps her manage the networking strategy by keeping track of individuals she wants to connect with for one-on-one interactions. She expanded her professional network by following this approach.

2. Balancing Work And Avoiding Burnout

It is important to balance work to avoid exhaustion. Ashna discusses the necessity of setting priorities, taking breaks, and being mindful of personal limits. It is crucial to track your habits every day to create a flexible yet consistent schedule, that allows you to stay productive without overwhelming yourself.

3. Flexibility And Evolution In Content Creation

Ashna advises to be open to evolving interests and adapting content accordingly. She highlights that personal branding should reflect one’s current passions and growth. It is essential to take breaks and not feel pressured to post daily.

Authenticity is more important in content creation than frequency.

4. Building A Personal Brand For Professional Growth

Building a personal brand enhances your confidence and skill sets. Ashna shares how engaging with a broader network improves her presentation and leadership skills.

Networking provides valuable learning opportunities that can be applied to one’s professional life to enhance their professional and personal growth.

5. Strategic Content Creation

It is important to have a clear understanding of why are you willing to build a personal brand.

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Content should be meaningful and relevant to one’s industry and audience.

Also, interacting with others' content is as important as posting one’s content, and building a community-driven environment.

Conclusion

Mausmi and Ashna agreed that building a personal brand should start with the goal of increasing knowledge, networking, and personal growth rather than just seeking visibility online. Developing genuine connections and continuous learning is essential for one’s professional growth and long-term success.