Here's a breakdown of what ZapScale can typically gather from a HubSpot Service Hub integration:
- Contact Information: While Service Hub focuses on support tickets, it might store basic contact details like names, email addresses, and company information associated with tickets.
- Support Ticket Data: This is a valuable source of information for your CS team. Here's what you can expect to access:
- Ticket Details: Gather all the information on the type of ticket, the priority of the ticket, and the status of the ticket for each customer.
- Ticket Content: Analyze the nature of support requests to identify common pain points and areas for product improvement. Understanding customer struggles allows you to proactively address them and improve product features.
- Resolution Time: Track how long it takes to resolve customer issues. This helps identify bottlenecks in the support process and areas for streamlining.
By integrating HubSpot Service Hub with ZapScale, you gain valuable insights into customer support interactions. This allows your CS team to:
- Proactively Engage at-risk Customers: Analyze support ticket data to identify customers experiencing recurring issues or expressing frustration. This enables proactive outreach and personalized support to prevent churn.
- Improve Customer Experience: By understanding customer pain points through support tickets, you can improve product features and functionalities, leading to a better overall customer experience.
- Improved Team Collaboration: Centralize customer support data alongside other customer information within the ZapScale. This facilitates better collaboration between customer success and support teams, ensuring a seamless customer journey.